karnellKNOWLEDGE

Across the Sound-Podcast #9

This week's Across the Sound podcast from Steve Rubel and Joe Jaffe

47 minutes, 40 seconds

(Download or click to listen to the MP3)

Introduction / Podbits (00:16)

• Steve discusses his diagnosis with skin cancer and the impetus for the new skin cancer blog
• Joe brings up  Steve's appearance on CNBC with Dan Lyons, the author of the Forbes cover slam story on blogs
• John Keehler's comment re. his father's reaction to watching Lyons on CNN
• Audio comment from the M Show reacting to Jaffe's smack comments
• Nielsen commercial ratings

What We're Blogging About (18:00)

• Steve: RSS is plumbing
• Joe: The Apprentice

Theme of the Week: The Power of Us (21:41)

• Joe talks about the Borg
• Steve discusses BusinessWeek recent cover story - The Power of Us; cites Lego as an example
• Sound bite: "The power of us is about affecting change"; talks about his son's experience
• Next week's theme: MSM - why can or can't they get it?

Winners and Losers of the Week (37:00)
Joe: Burger King (winner), Infinity Broadcasting (loser)

Steve: Wikipedia (winner), Microsoft (loser)

Steve and Joe discuss the optimal ATS podcast length.

Mentions: Thoma Gobay, Steve Hall from Adrants, American Copyrighter, Pee Wee Herman, Mr. Smithers, Neville Hobson, Blogging Enterprise conference, The Power of Many blog, The Community Guy, Andrew Denny, Jeff Jarvis, Dell, Terry Heaton, Nicholi Frank, Gary Cohen, Wisdom of Crowds, The Jarvis Effect, 43 Things, Digg, Alexa, Windows Live, Office Live, TechCrunch, Google, James Cherkoff.

Across the Sound - Podcast #8

This week's Across the Sound podcast from Steve Rubel and Joe Jaffe

39 minutes, 47 seconds

(Download or click to listen to the MP3)

Note: A nonlinear conversation this week.

Introduction/Podbits (00:18)

• Feedback from Brenda saying we nearly lost her
• How should we balance the banter with the real content
• Andrew Denny's feedback - which arrived on of all things, paper! Way to go Andrew!
• Other comments

What We're Blogging About and Winners/Losers  (10:17)

• Hart and Larson's Neil French stunt (Jaffe)
• Minding the Conversation Gap (Steve)
• Steve: Rosa Parks (winner), David Lee Roth (loser)
• The branding trackback

Theme of the Week: Citizen Marketing (27:45)

Significant Mentions: Jason Calacanis, Andy Cooper, Merlin Mann's weekly review podcast, Martha Stewart's book, Seth Godin, Scott Donaton's comments, Howard Stern, Sirius, Steve Gillmor, Podshow, CNBC, Hacking Netflix, Jackie Huba/Ben McConnell, Jeff Jarvis, George Masters, Jaffe's Nike Ad, Steve Hall, Tom Hespos' post, Tracking Trader Joes, JetBlue, Vespa blogs.

Across the Sound - Podcast #7

This week's Across the Sound podcast from Steve Rubel and Joe Jaffe

49 minutes, 20 seconds

(Download or click to listen to the MP3 )

00:31 - Introduction/Podbits

• Audio comment from Dave Chase on transparency's impact on shareholder value / Steve's Cluetrain Mutual Fund
• Peter Oehlkers comment on innovation
• Is baseball a good metaphor for blogging or is it too US centric? / Stephen Baker's reaction
• Mike Lynn's comment on speed
• iPod video / AdAge poll
• Matthew Bretz, an intern, wants advice on how to break into advertising
• Manager Tools is off the hook, Cubicle Escape Pod and the M show, now we're coming for you
• Thank you Jeremi Karnell for syndicating us

24:40 - What We're Blogging About

• Steve: Splogs (spam blogs)
• Joseph: Lack of leadership in the ad industry

35:20 - Theme of the Week: BlogOn

42: 35 - Winners and Losers

• Steve: Bob Garfield - first Chaos scenario then Listenomics (winner), attention (loser)
• Joe: Jaffe is the loser of the week for screwing up last week's podcast, Audacity - his winner - saved him

Mentions: Neil French, Naked Conversations, Shel Israel, Robert Scoble, Lance Amstrong, Jan Ulrich, Barkley Evergreen, Strawberry Frog, Shelly Lazarus, O&M, Pete Blackshaw, Mark Cuban, Scott Donaton, Staples Easy Button, Dorothy Sonnenburg, Blog Business World, Buzz Bruggeman, Steve Gillmor, Steve Hall at AdRants, Bill Flitter, Pheedo, Chris Shipley, Vicki Warker at Sprint, Cyndi Tetro at Nextpage, Attention Trust.

• Audio comment from Dave Chase on transparency's impact on shareholder value / Steve's Cluetrain Mutual Fund
• Peter Oehlkers comment on innovation
• Is baseball a good metaphor for blogging or is it too US centric? / Stephen Baker's reaction
• Mike Lynn's comment on speed
• iPod video / AdAge poll
• Matthew Bretz, an intern, wants advice on how to break into advertising
• Manager Tools is off the hook, Cubicle Escape Pod and the M show, now we're coming for you
• Thank you Jeremi Karnell for syndicating us

24:40 - What We're Blogging About

• Steve: Splogs (spam blogs)
• Joseph: Lack of leadership in the ad industry

35:20 - Theme of the Week: BlogOn

42: 35 - Winners and Losers

• Steve: Bob Garfield - first Chaos scenario then Listenomics (winner), attention (loser)
• Joe: Jaffe is the loser of the week for screwing up last week's podcast, Audacity - his winner - saved him

Mentions: Neil French, Naked Conversations, Shel Israel, Robert Scoble, Lance Amstrong, Jan Ulrich, Barkley Evergreen, Strawberry Frog, Shelly Lazarus, O&M, Pete Blackshaw, Mark Cuban, Scott Donaton, Staples Easy Button, Dorothy Sonnenburg, Blog Business World, Buzz Bruggeman, Steve Gillmor, Steve Hall at AdRants, Bill Flitter, Pheedo, Chris Shipley, Vicki Warker at Sprint, Cyndi Tetro at Nextpage, Attention Trust.

Across the Sound Podcast #6

This week's Across the Sound podcast from Steve Rubel and Joe Jaffe

45 minutes, 33 seconds (mp3 direct link)

00:17 Introduction
- We're on Podcast Alley, thanks Chris!
- Joe gives our vital statistics, says he won't rest until ATS is #1. Steve groans but then again tells people to vote for us on Yahoo.

05:09 Podbits
- Joe gets a Staples Easy Button in the mail. Woo hoo!
- Steve comments on how hard it is to monitor podcast content.
- Feedback: Tac Anderson, Jeff Risely, Joe/Steve say they've lost the battle with email, Sallie Goetch on when is a podcast a podcast, Jeff calls out Seth Godin over his lack of comments

19:25 What We're Blogging About
-Steve: gada.be and Yahoo blog search
Joe: Halloween is a huge marketing event
(Steve is going as Joseph Jaffe for Halloween, Joe is too big for Halloween)

26:20 - Theme of the Week: iPod TV
- Joe comments on his experience buying a TV show online
- Steve says this is the beginning, but where's the content? This is the consumer's opportunity to take the lead in vidcasts before the big boys
- What is the cost of being an early adopter? Please send us your comments on this topic.
- Next week's theme: citizen marketing

42:04 - Winners and Losers
- Steve: consumers are winners, big media is a loser
- Joseph: Apple/Disney is a winner and a loser

Mentions: Adam Curry, Manager Tools podcast, Meredith Topalanchik, Alan Taylor Communications, Entrepreneur Magazine, wsRadio, Replay Radio, Shel Holtz, Neville Hobson, BlogOn, Fast Company, Six Apart/TypePad, Wordpress, Technorati, Chris Pirillo, Burger King, KFC, PETA, Eric Rice, Rocketboom, Jeff Jarvis, Jake Jarvis, TiVo.