karnellKNOWLEDGE

Burger King Leverages 411-Song to Launch SMS Music Recognition Campaign

It's time to turn up the music, quite literally, in your mobile digital lifestyle.

411-Song not too long ago launched a new music recognition service for mobile customers of AT&T, Cingular, T-Mobile, Sprint and Verizon.  The service provides radio listeners with SMS Text Messages of both the artist and song title of the music they hear over the airwaves.  The listener simply calls 411-Songs, waits for the beep, and then let the song play for 15 seconds, 411Song will name that tune for you via text message, including the artist info and an offer to buy the album or ring tone. The first ID is free, however all subsequent IDs are 99 cents per song charged directly to your phone bill.

Leveraging 411-Song's song recognition technology, Crispin Porter recently developed a branded SMS music recognition campaign for Burger King to promote its teen-targeted metal group Coq Roq.   Visitors to CoqRoq.com are immediately exposed to a call-to-actoin that asks, "Wanna hear what we think of your music? Dial 1-888-ROQRANT on your cell phone and we'll tell it like it is." Callers are prompted by Coq Roq "lead singer" Fowl Mouth to play 15 seconds of any song into their handset. After 15 seconds the voice shouts "I've heard enough, my ears are bleeding!" The user quickly receives a text message that mentions both the artist, song by name, and wheter it rocks or not.

Across the Sound - Podcast #8

This week's Across the Sound podcast from Steve Rubel and Joe Jaffe

39 minutes, 47 seconds

(Download or click to listen to the MP3)

Note: A nonlinear conversation this week.

Introduction/Podbits (00:18)

• Feedback from Brenda saying we nearly lost her
• How should we balance the banter with the real content
• Andrew Denny's feedback - which arrived on of all things, paper! Way to go Andrew!
• Other comments

What We're Blogging About and Winners/Losers  (10:17)

• Hart and Larson's Neil French stunt (Jaffe)
• Minding the Conversation Gap (Steve)
• Steve: Rosa Parks (winner), David Lee Roth (loser)
• The branding trackback

Theme of the Week: Citizen Marketing (27:45)

Significant Mentions: Jason Calacanis, Andy Cooper, Merlin Mann's weekly review podcast, Martha Stewart's book, Seth Godin, Scott Donaton's comments, Howard Stern, Sirius, Steve Gillmor, Podshow, CNBC, Hacking Netflix, Jackie Huba/Ben McConnell, Jeff Jarvis, George Masters, Jaffe's Nike Ad, Steve Hall, Tom Hespos' post, Tracking Trader Joes, JetBlue, Vespa blogs.

iPod Users Are Among the Internet's Most Prolific Advertisers and Influencers, Intelliseek Study Finds

All technology, media, and telecommunication companies, take note!  The 2005 Intelliseek Consumer-Generated Media and Behavior Study finds that iPod users are a highly influential, wired, content-creating group.

"According to Intelliseek's 2005 Consumer-Generated Media and Behavior Study, iPod users are twice as likely to have authored a blog than consumers who do not own MP3 players, and they outpace other MP3 owners on creating and posting content online.  iPod users are also 2.5 times as likely to exchange text messages on cellular phones (59% vs. 24% of non-owners), three times as likely to take photos with a camera phone (45% vs. 15%), and three times as likely to download video clips and movies to a personal computer (47% versus 16%). The representative study of 660 online consumers was conducted in August, 2005."

The full release is available here.

Two New Sites Added to Link List

ChangeThis

ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread.

Church of the Customer Blog

All about word of mouth, customer evangelism and citizen marketers.

Minding the Gap

Steve Rubel, in his blog Micro Persuasion, highlights a method he uses (titled the "Conversation Gap") to show brands the missed opportunity that exists by either not managing or actively supporting blog efforts.  Via an IceRocket's Trend Tool, one can provide the keyword of a product/service and then a corresponding brand and see graphically all of the blog posts where a specific brand is not mentioned and the ones where it is.  Rubel uses the gap that exists between the two to highlight where brands are missing out on opportunities to engage in blog based conversations.

For example, using this method Motorola would be able to gage how many blog posts occur each day that mention J2ME (a java platform installed in most of their mobile phones) and that do and do not mention Motorola.

The resulting graph (click to enlarge) shows that over a three month period, Motorola only was mentioned in 120 of the 1,921 posts about J2ME.   This enables Motorola to see that it is missing the opportunity to be included in approximately 28 conversations per day (less spam blogs).   One way to close this gap is for them blog more aggressively about the topic.

Props need to go out to Niall Cook and Hill & Knowlton, who came up with a more intuitive input method into IceRockets Trend Tool.  I would urge those who are interested in running their own "Conversation Gap" queries to check it out.

Tamiflu Desktop Flu Tracker™ 2.0

AdTools just announced that they have released a updated Branded Desktop Appilication (BDA) for Roche:

Roche continues the success of the Tamiflu Desktop Flu Tracker with a re-designed 2.0 with a re-designed interface and extended functionality. The Flu Tracker provides desktop alerts notifying the user of elevated flu levels in their chosen areas. This Internet-connected application includes an animated US flu map, tips on flu treatment and prevention and includes an animated character to explain the difference between cold and flu.

• Desktop Alerts notify the user when flu activity reaches a level of concern in their area
• Up-to-date flu level information from Roche's FluSTAR (System for Tracking and Reporting Flu) servers
  United States flu map now includes animation showing flu spread over time
• Animated characters “Basil and the Bug” explain the difference between cold and flu
• Guided tour and in-line tips to make initial use self-explanatory
• New flu prevention and treatment tips, as well as Tamiflu information
• New download graphics, instructions, and banner ads to increase downloads
• Viral tools include safe and signed Send-to-a-Friend mechanism, and Stay Well Now ecards 

Download the Tamiflu Desktop Flu Tracker by clicking this link:

http://www.tamiflu.com/consumer_dtflutracker.asp

Links for October 26, 2005

• Will Future TV shows Be Canceled In Mid-sentence?

• Customer Delight More Important To Customers Of Hispanic Descent

• New Film 'Serenity' Uses WOM to Draw Fans

• Study: WiFi Users Eager For Gadgets

• Advertising.com: Behavioral Targeting Increases Conversions

• Google Paves Way For Classifieds

del.icio.us / jkarnell by Jeremi Karnell

LocationFree TV via Sony's PSP

Its amazing to me to see all of the ad industry chatter these days regarding  the new Video iPod and how Apple's video distribution deal with Disney (via iTunes) has significant possibility of altering the traditional TV landscape without their being any mention of Sony's video distribution play via their LocationFree platform.  Introduced in Japan this past February, Sony's LocationFree TV has just recently been added to their Play Station Portables (PSP) latest Firmware Update (2.5).  This allows PSP owners, after connecting their TV, DVD, DVR, etc. to Sony's LocationFree Tuner (Cost=$300) to stream whatever content they wish via any WiFi connection in the world. 

Early tests suggest that the current user experience with LocationFree TV is a mixed bag.  However, this technology is only in its first generation and has a lot of room to grow.  Regardless, it holds significant promise to alter the media distribution landscape.

Across the Sound - Podcast #7

This week's Across the Sound podcast from Steve Rubel and Joe Jaffe

49 minutes, 20 seconds

(Download or click to listen to the MP3 )

00:31 - Introduction/Podbits

• Audio comment from Dave Chase on transparency's impact on shareholder value / Steve's Cluetrain Mutual Fund
• Peter Oehlkers comment on innovation
• Is baseball a good metaphor for blogging or is it too US centric? / Stephen Baker's reaction
• Mike Lynn's comment on speed
• iPod video / AdAge poll
• Matthew Bretz, an intern, wants advice on how to break into advertising
• Manager Tools is off the hook, Cubicle Escape Pod and the M show, now we're coming for you
• Thank you Jeremi Karnell for syndicating us

24:40 - What We're Blogging About

• Steve: Splogs (spam blogs)
• Joseph: Lack of leadership in the ad industry

35:20 - Theme of the Week: BlogOn

42: 35 - Winners and Losers

• Steve: Bob Garfield - first Chaos scenario then Listenomics (winner), attention (loser)
• Joe: Jaffe is the loser of the week for screwing up last week's podcast, Audacity - his winner - saved him

Mentions: Neil French, Naked Conversations, Shel Israel, Robert Scoble, Lance Amstrong, Jan Ulrich, Barkley Evergreen, Strawberry Frog, Shelly Lazarus, O&M, Pete Blackshaw, Mark Cuban, Scott Donaton, Staples Easy Button, Dorothy Sonnenburg, Blog Business World, Buzz Bruggeman, Steve Gillmor, Steve Hall at AdRants, Bill Flitter, Pheedo, Chris Shipley, Vicki Warker at Sprint, Cyndi Tetro at Nextpage, Attention Trust.

• Audio comment from Dave Chase on transparency's impact on shareholder value / Steve's Cluetrain Mutual Fund
• Peter Oehlkers comment on innovation
• Is baseball a good metaphor for blogging or is it too US centric? / Stephen Baker's reaction
• Mike Lynn's comment on speed
• iPod video / AdAge poll
• Matthew Bretz, an intern, wants advice on how to break into advertising
• Manager Tools is off the hook, Cubicle Escape Pod and the M show, now we're coming for you
• Thank you Jeremi Karnell for syndicating us

24:40 - What We're Blogging About

• Steve: Splogs (spam blogs)
• Joseph: Lack of leadership in the ad industry

35:20 - Theme of the Week: BlogOn

42: 35 - Winners and Losers

• Steve: Bob Garfield - first Chaos scenario then Listenomics (winner), attention (loser)
• Joe: Jaffe is the loser of the week for screwing up last week's podcast, Audacity - his winner - saved him

Mentions: Neil French, Naked Conversations, Shel Israel, Robert Scoble, Lance Amstrong, Jan Ulrich, Barkley Evergreen, Strawberry Frog, Shelly Lazarus, O&M, Pete Blackshaw, Mark Cuban, Scott Donaton, Staples Easy Button, Dorothy Sonnenburg, Blog Business World, Buzz Bruggeman, Steve Gillmor, Steve Hall at AdRants, Bill Flitter, Pheedo, Chris Shipley, Vicki Warker at Sprint, Cyndi Tetro at Nextpage, Attention Trust.

Links for October 19, 2005

• WOMMA Quickly Responds to AdAge.com Headline

• Weblog Usability: The Top Ten Design Mistakes (Jakob Nielsen's Alertbox)

• What Should I Read Next?

• Internet’s Influence on In-Store Purchasing Behavior is Rising, According to CMO Council/Yahoo! Survey.