Burger King Leverages 411-Song to Launch SMS Music Recognition Campaign

It's time to turn up the music, quite literally, in your mobile digital lifestyle.

411-Song not too long ago launched a new music recognition service for mobile customers of AT&T, Cingular, T-Mobile, Sprint and Verizon.  The service provides radio listeners with SMS Text Messages of both the artist and song title of the music they hear over the airwaves.  The listener simply calls 411-Songs, waits for the beep, and then let the song play for 15 seconds, 411Song will name that tune for you via text message, including the artist info and an offer to buy the album or ring tone. The first ID is free, however all subsequent IDs are 99 cents per song charged directly to your phone bill.

Leveraging 411-Song's song recognition technology, Crispin Porter recently developed a branded SMS music recognition campaign for Burger King to promote its teen-targeted metal group Coq Roq.   Visitors to CoqRoq.com are immediately exposed to a call-to-actoin that asks, "Wanna hear what we think of your music? Dial 1-888-ROQRANT on your cell phone and we'll tell it like it is." Callers are prompted by Coq Roq "lead singer" Fowl Mouth to play 15 seconds of any song into their handset. After 15 seconds the voice shouts "I've heard enough, my ears are bleeding!" The user quickly receives a text message that mentions both the artist, song by name, and wheter it rocks or not.

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