The promoters for the new Owen Wilson and Vince Vaughn comedy “The Wedding Crashers” have developed what will probably be considered one of the best online viral marketing executions of 2005. Trailer Crashers allows anyone (along with a friend if desired) to upload a file of their mug and assign it to one of the stars of the movie (Vince Vaugn, Owen Wilson, Christopher Walken, Rachel McAdams, or Isla Fisher). Once uploaded, the site plays the latest movie trailer with your face in place of the selected stars. It even adds your name and to the title and credit screen.
>See Ian and I crash this trailer.
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Links
- Across The Sound (Marketing Podcast)
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That rocks! Love it.
Posted by: Stephanie | September 11, 2005 at 01:34 PM