Billy the Finger

Virgin Mobile Canada has recently added another chapter to their “The Catch” campaign. This most recent execution is called “Billy the Finger”. Promoted with fake “Wanted” posters in Toronto which only mentions the Billy the Finger website (there is absolutely no mention of Virgin Wireless), the campaign intends to capitalize on word-of-mouth/viral distribution. They help enable this with a send to a friend feature on the site labeled “Finger a Friend”.

In a nutshell, the Billy the Finger site streams video in which finger puppets act out various scenarios involving a shady cell phone salesman who attempts to convince Billy to sign up for one of those “bad” cell phone places. Viewers are able to make decisions on behalf of Billy, which produces various outcomes of the story. These include a trip to prison, a threesome, a hot cheerleader, circus acts, unintentional rear entry and finger burning.

source: AdRants & PuppetVision